Why Sydney schools need a specialized media agency, now more than ever
If you’re based in New South Wales, Victoria or Queensland, and you feel like you’re surrounded by schools and universities, you’re right - the eastern seaboard states are home to 80% of Australia’s educational institutions.
With more choice than ever before, parents are increasingly discerning about where they choose to send their children to school. They’re savvy consumers who will keep shopping until they find a school that ticks all the boxes on their list: price, proximity, faith, values, cocurriculars, pastoral care.
Prospective families may know your school exists, but do they know your unique selling points (USPs)?
Does your branding convey your USPs?
Do you have a strategy to systematically reach and communicate with your ideal families and take them on a journey directly to enrolment?
If not, it’s likely you could use the support of a media agency that specialises in the educational sector. Industry experience is invaluable in creating a marketing road map that will help you engage your school’s target audience and meet enrolment goals.
How agencies boost school success
Agencies are made up of professional marketers, copywriters, graphic designers, and SEO and social media experts. If you’re unsure about who your audience is and what to say to them, you don’t have to figure it out on your own - you’ll have a raft of seasoned professionals on your team to get clarity on these topics and more.
A specialised media agency takes the hard work and guesswork out of school marketing, so you don’t have to worry about juggling every means of communication out there; they will help you pick the right ones for your school and provide a plan on how to use each channel most effectively (HINT: you don’t need to post to social media every day to run a successful account!).
A good agency can help you set up branded templates, documents and marketing workflows that save in-house staff time, money and stress. School staff will have at their fingertips the resources they need to push out polished messages - no more amateurish Canva jobs that take hours to complete.
If you’ve ever spent money on a marketing campaign and felt underwhelmed by its performance, an agency can provide expertise in measuring campaign success and using performance metrics to tweak subsequent campaigns, so each one is a learning experience that pushes your school closer to its goals.
As we move into an era where schools are brands, families expect the same level of professionalism from school communications that they do from the other big brands to whom they give their time, money and attention. If your branding is outdated, your website is convoluted or your social media posts aren’t optimised to funnel to your enrolment marketing goals, it’s likely your audience will pass you by.
A clear marketing and communication strategy will set your school on the path to enrolment success.
If this article resonated with you and you’d like In Print Publications to support your school on its way to enrolment success, book a free, no-obligation Discovery Call to discuss your needs.
