A reflection on school open days from a school marketing and prospective parent

Is your school producing high-quality print content as part of an omni-channel marketing strategy? If so, research shows you’re likely to have an engaged audience, enhanced brand recognition and a high incidence of converting readers to enrolments.

Why should schools be marketing to millennials and how to reach these digital natives

How schools can select the best branded gifts for prospective families

How do you know if a marketing agency is right for your school? Here are some questions to consider.

With more choice than ever before, parents are increasingly discerning about where they choose to send their children to school. They’re savvy consumers who will keep shopping until they find a school that ticks all the boxes on their list: price, proximity, religion, values, cocurriculars, pastoral care.

Here are the trends you need to know in order to successfully market your school this year